The Google AdSense solution is used by millions of web masters around
the world. Some of them have great success and good income, while
others get only a few dollars.
Here we will share some basic tips which are known to help increase the revenue generated through Google AdSense.
First, you should choose the advertisement block format which best
suits your web site visual style. The experience shows that the 336x280
Large Rectangle, the 300x250 Medium Rectangle, and the 160x600 Wide
Skyscraper are the most effective shapes. Still, you should mind the
visual appearance of your web pages when you insert the AdSense code. If
you have a little space for ads, the best solution will be the link
unit format.
Additionally, you should pick the most suitable color palette for
your ads block. If you have a light background on your web site, it is
better to use a similar light palette for the AdSense box. The contrast
choice for an ads box palette is good only for web sites with dark
background. Still, it is better to pick a color which already exists in
your web site.
It is better to create an ads unit which includes both text and
images. In this way both will be displayed and this will increase the
chance to get a click on an advertisement by a web site visitor.
Next, you should consider the location of the ads on your web pages.
Probably the best position of the advertisements is in the top /
header of your site. However, this can break the consistency of your
content, so you should be careful using such a solution. Other good
locations are just below the navigation bar, above the footer and in the
left menu area. You should always put yourself in the visitors' shoes
and look to the web site from their point of view. If the ads block
makes you feel uncomfortable while browsing the web site, you should
consider a different position or formatting.
Additionally, you should define the number of the advertisement units
per page. There are some restrictions about it. You are allowed to have
up to three advertisement units per page (in addition to three link
units and three referral units).
If you have a web site with a lot of
content, which requires the visitors to scroll down the pages or you
manage a forum or a blog, it is wise to put more AdSense blocks.
However, always make sure that the main unit which will generate the
major part of the revenue is loaded first in the web site source code.
In case you wonder, if you place more than 3 ads units on a page only
the first 3 will appear.
